TikTok can make or break the stars!
One of TikTok’s most followed and famous stars, Charli D’Amelio (a 16-year-old American dancer, also named the second highest-earning TikTok personality by Forbes and ranked on Fortune’s 40 Under 40 list in 2020), instantly landed herself in hot waters after uploading a video that sparked outrage among people and made her lose 1 million followers.
Woah! A single video cost her a lot of followers in a single day, which probably took her around tons of videos to gain the same number of followers in years.
In late 2018, she started posting content actively on the video-sharing application, where she danced on hit and trending songs on the platform. She quickly garnered a large following and subsequently became the most-followed star on the application, surpassing Loren Gray. As of November 2020, she had over 98 million followers on TikTok.
But it seems like she has now pulled a reverse gear…
On one fine day, she uploaded an ill-fated video that dragged her down from the heights of popularity! So, what exactly was in that video that cost her 1 million followers? What made her fans upset? Does she really deserve this backlash? Or, who is Charlie D'Amelio? Who is Dixie Damelio?
Well, to satisfy your curiosity, we’re going to dissect that problematic video to explain what exactly went wrong:
The entire chaos stemmed from a recent family video she appeared in, where popular beauty guru and fellow TikTok star, James Charles, was invited over to the D’Amelio household for a dinner.
In the dinner video, the TikTok star Charli D’Amelio can be seen having dinner alongside her sister, Dixie, parents Marc and Heidi, and the guest James Charles. There were exactly two controversial moments that didn’t sit well with the fans, hence igniting the backlash!
One of the controversies involved the star whining about how she lacks 500,000 followers despite having an astonishing 98.6 million followers on the platform in a live session. “I wish I had more time. Imagine if I hit 100 million a year after hitting 1 million,” she was seen complaining to her dinner guest, James Charlie… “Was the 95 million not enough for you? James’ response was sarcastic, but he wasn’t the only who found her tone completely ungrateful and jarring.
Ironically, the 16-year-old who rules supreme as TikTok’s biggest star, and was 500,000 followers behind from reaching the landmark of 100 million followers, has now lost exactly 1 million followers after this video… (the reverse gear we were talking about.)
Another controversial moment was when the star, along with her sister, was seen making faces and gagging at whatever her chef Aaron May was serving.
There was even a point when her elder sister, Dixie, rushed outside to throw up! Wow!
Dixie, whose attitude was undeniably more detestable, has also been shedding followers, about 100,000 in less than 24 hours. She had 43.9 million followers, and after the controversial video she now has 23.8 million followers, though these are nothing compared to her sister’s.
Do they really deserve this backlash?
Known for capitalizing on the short dancing videos, the sibling duo had garnered unprecedented popularity and grew on to dominate the TikTok charts. Today, the sibling duo, D’Amelio having the most followers, emerged as one of the most influential stars on TikTok.
Apart from making TikTok videos, D’Amelio made her feature film debut as a voice artist in the 2020 animated movie StarDog and TurboCat. She also has a YouTube channel where she, along with her sister, makes videos about makeup tutorials (baking, and trying out various video games online).
However, the duo is now the subject of backlash and controversies because of their questionable behavior and attitude in their recent family dinner video.
Fellow TikTok star, Trisha Paytas also criticized the duo, calling them “disrespectful” and “bratty.”
Obviously, many influencers are expected to display appropriate behavior that complies with morality, if nothing else…
Reaction after the backlash
As criticism began to mount online, the D'Amelio's older sister, Dixie, responded to the backlash on TikTok and justified how people have taken her behavior out of context and insisted people to know ‘the full story’ before criticizing and sending them hateful comments.
-video...anyways, not posting this for any other reason than to share the truth of something that was ridiculously blown out of proportion...♬ original sound - Dixie D’Amelio
Charli, however, hasn't responded to the criticism yet.
The controversial video was the debut of their new Dinner with D'Amelio's series that was also uploaded on their recently-launched family Youtube channel. Guess they need to learn some basic table manners before making any more dinner videos!
Check out the fans reactions below:
From the fans reactions, it’s quite evident that her latest attempt to gain followers hasn’t gone well amongst the audiences. While Dixie’s clarification video seems to be making rounds on social media, it remains to be seen what route this latest controversy ends up taking. Can Charli D’Amelio win back her fans support or is it the end of her booming period? Bookmark Hayvine to stay updated with the developing story.