Hayvine and/or particular third parties may gather information regarding you to analyze your behavior for advertising purposes. This measurement is to ensure that you continue to receive interest-based advertising on the services and on other websites, platforms, and media channels. We utilize online data to send you online behavioral ads. Online data is accumulated with other information and data that we or our associates gather. It is to create groups of users and categorize general interests collected by our services or our partners. We utilize this data to attain a more accurate picture of the user’s interests and to provide ads we believe are more relevant to your interests.
Tracking technologies on the services may be deployed by Hayvine and/or by our service providers and associates. Some tracking technologies allow us to delegate a unique identifier to link your user information. We may equalize user information collected through different measurements and at various times and use it along with online and offline data acquired from other sources (third parties) for the sole purpose of learning more about you. This way we would be able to send you relevant content and advertising.
We and our associates (e-commerce partners, affiliates, analytics providers, etc) may utilize technologies like pixel tags, e-tags, IP addresses, Local Shared Objects, Local Storage HTML5 and Flash cookies to study trends, monitor and control services, gather and stock information such as user settings, video viewing history, and identify anonymous browsers and add to our service logs and various other methods of response and traffic measurement. We also track the location and movements around the services of our users as well as their demographic information. This is to better understand the behavior and response style of the traffic on our site. We may attain user information in the form of analytical reports from third party companies on an individual and collective basis. For instance, we may link your IP address to known corporate or user information. This measure will aid us in forwarding relevant content your way and remembering it as a measure to market services to you that are of your interest. Several browsers may provide their own management tools to remove Local Storage.
To further analyze the functionality of your mobile software, devices, and applications on your phone and other devices, we may utilize mobile analytics software for collecting data. Information like how often are you online on the application, the events that happen within the application, aggregated usage, data regarding its performance, and where you downloaded the application from are essential factors and this software may record this information. Hence, we may connect this data to user information.
For online behavioral advertising (OBA) purposes, Hayvine and other third parties may gather your information. It will be to ensure that you receive relevant and interest-based advertising on the services and other sites, platforms and media channels. OBA is also identified as interest-based advertising.
The providers we utilize for OBA can be changed. Click here to get access to the list of some of the applicable providers. To find out how you can opt-out of the tracking methods for these entities or others, you can click here. Check out Section 15 below to understand details regarding OBA and measures for opting out.