User information may be processed by locating or reading cookies or similar technology on the services and similar channels. You can check our Cookie Policy for further information. Some tracking devices permit us to delegate a singular identifier for you, and associate information regarding your use of the services with other pieces of information available about you, which includes your user information. We gather information about you to ensure the provision of relevant content and advertising. We, alongside our associates, also utilize these technologies to study trends; supervise the services; gather and stock information such as user settings, video viewing history, and identify anonymous browsers, add to our service logs and gauge methods of traffic and response. We also track the location and movements around the services of our users as well as collect their demographic information. We also observe behavioral responses to promotional campaigns to better understand the traffic on the services.  

Hayvine and/or particular third parties may gather information regarding you to analyze your behavior for advertising purposes. This measurement is to ensure that you continue to receive interest-based advertising on the services and on other websites, platforms, and media channels. We utilize online data to send you online behavioral ads. Online data is accumulated with other information and data that we or our associates gather. It is to create groups of users and categorize general interests collected by our services or our partners. We utilize this data to attain a more accurate picture of the user’s interests and to provide ads we believe are more relevant to your interests.

Hayvine and its associates may utilize cookies and other tracking devices to study trends, manage services, track user’s movements around the services and on the thirds parties as well as other devices and applications. We also use this information to gather demographic data of our user base. However, you can monitor the use of cookies on each browser individually. This can be attained by disabling your cookies although it can limit your use of certain features of the services. Click here to manage Flash Cookies. For a more in-depth explanation of what cookies actually are, get clarity on their different types, and to either change or delete them, click on our Cookie Policy.

Tracking technologies on the services may be deployed by Hayvine and/or by our service providers and associates. Some tracking technologies allow us to delegate a unique identifier to link your user information. We may equalize user information collected through different measurements and at various times and use it along with online and offline data acquired from other sources (third parties) for the sole purpose of learning more about you. This way we would be able to send you relevant content and advertising.

We use web beacons, customized links, GIFs or similar technologies to figure out whether the email sent by us has been opened. We also check which links you clicked on so we can send more focused emails in future or any other information or maybe to aggregate that particular information with some other data collected by us to use for all or some of the purposes which are outlined in our privacy policy.

We and our associates (e-commerce partners, affiliates, analytics providers, etc) may utilize technologies like pixel tags, e-tags, IP addresses, Local Shared Objects, Local Storage HTML5 and Flash cookies to study trends, monitor and control services, gather and stock information such as user settings, video viewing history, and identify anonymous browsers and add to our service logs and various other methods of response and traffic measurement. We also track the location and movements around the services of our users as well as their demographic information. This is to better understand the behavior and response style of the traffic on our site. We may attain user information in the form of analytical reports from third party companies on an individual and collective basis. For instance, we may link your IP address to known corporate or user information. This measure will aid us in forwarding relevant content your way and remembering it as a measure to market services to you that are of your interest. Several browsers may provide their own management tools to remove Local Storage.

To further analyze the functionality of your mobile software, devices, and applications on your phone and other devices, we may utilize mobile analytics software for collecting data. Information like how often are you online on the application, the events that happen within the application, aggregated usage, data regarding its performance, and where you downloaded the application from are essential factors and this software may record this information. Hence, we may connect this data to user information.

For online behavioral advertising (OBA) purposes, Hayvine and other third parties may gather your information. It will be to ensure that you receive relevant and interest-based advertising on the services and other sites, platforms and media channels. OBA is also identified as interest-based advertising.

Hayvine exhibits ads on both the services and on the channels. To send you OBA, your online and other user information may be utilized. For instance, if you read an article regarding a particular subject on the services, we may use cookies to supply advertisements for a related product or service. These suppliers may gather information about pages you visit on the services as well as other channels to offer you advertising based on the collected information. These advertisements may arise when you visit different sections of the services or any other channel. Similarly, third party suppliers may provide advertisements when you visit the pages based on your interaction with the services.

The providers we utilize for OBA can be changed. Click here to get access to the list of some of the applicable providers. To find out how you can opt-out of the tracking methods for these entities or others, you can click here. Check out Section 15 below to understand details regarding OBA and measures for opting out.

Online Data is grouped with other information and data we gather as outlined in the Privacy Policy and/or identical data collected by associates to construct groups of users and categorize them based on general-interest or portions that we have inferred based on (a) demographics and GeoIP data (b) links clicked and pages viewed by you through our emails, and/or (c) the keywords you enter to search for certain services. This is to clarify that this information is gathered for the sole purpose of attaining the proper understanding of the audiences and analysis of their interests to forward relevant content. We stock page views, clicks, and search terms utilized for ad personalization separately from your personal information.

 

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