The movie industry was one
of the many industries that faced a sabbatical due to the novel Coronavirus.
Amidst the pandemic, Walmart has announced that it will be converting its
parking lots into pop-up Drive-in theaters to help the struggling industry.
Approximately 160 of its parking lots across America will be turned into
drive-ins.

These theaters are set
to open in early August and may stay this way till October. This idea is
essentially backed by Tribeca Enterprise which is a company that stands behind
the Tribeca Film Festival. This company recently launched a series that
accumulates and brings music, films and sporting events from all over the
world.

Walmart has not
disclosed whether there’s a fee or commission that must be paid to attend the
screening. Considering that movie theaters make a good amount of money through
concessions, it isn’t surprising to know that Walmart will be following the
same ritual.

There’s no denying that
the movie theaters have suffered a lot financially during this pandemic. Chains
like AMC and Regal are actually trying to compensate for the loss by bringing
back and playing blockbusters. However, the struggle seems to continue since
major movies like Mulan and Tenet keep getting delayed.

Let’s
see how this drive-in theater strategy plays out.