Android Mid Range Phones Are More Popular than Flagship Products

  • AUTHOR: isbah
  • POSTED ON: May 18, 2020

According to Strategy Analytics, people are preferring mid-range Android phones instead of flagship devices. The report revealed that Samsung’s A51 was the best-selling Android phone in the first three months of the year. The second on the list was Xiaomi’s Redmi 8. 

Source: The Verge

“As mobile operators have reduced subsidies in recent years, and many countries are now tumbling into post-virus recession, smartphone consumers globally are becoming increasingly price-sensitive,”
Strategy Analytics Associate Director Juha Winter explains, “Consumers want value-for-money devices with good-enough specs at affordable prices. Android is entering a post-premium era.”

Source: Strategy Analytics

Canalys also released a similar report but the two agencies issued different stats on which mid-range phones remained more popular. Canalys says that Redmi Note 8 & 8 T was the best selling phone instead of Galaxy A51. However, the overall summary points in the same direction: customers are more interested in mid-range phones than devices like the Galaxy S20.

The only company that does not follow this trend is Apple. In the first quarter of the year, iPhone 11 was credited to be the best selling phone while iPhone 11 Pro Max and Pro took sixth and tenth positions respectively on the list.
With the new iPhone SE, Apple has also entered the realm of relatively affordable handsets so we might see a turn in the trend in the next quarter of the year.

Updated May 18, 2020
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