With a significant expansion from the previous limit of 60 minutes – Twitter has recently made updates to its paid subscription plan, allowing users to upload epic two-hour videos on the platform. The company has made changes to its Twitter Blue Page and announced that paid users can now upload video files with a size of 8GB, up from the previous limit of 2GB.

Previously, longer video uploads were possible through the web, but now iOS app users can also enjoy this feature. However, it’s important to note that the maximum quality for video uploads remains at 1080p.

Under the leadership of Elon Musk, Twitter has been taking steps to enhance the experience of uploading and viewing longer videos. They introduced the long video upload feature in December and have recently added new playback speed controls for web users as well.

The extended video upload capability has been embraced by various shows, including the All in Podcast, as they now have the opportunity to upload their episodes on Twitter. Moreover, Tucker Carlson, who was dismissed from Fox News, has expressed his intention to launch a new show on the platform.

Elon Musk has recently revealed his ambition to transform Twitter into an “everything app” and position it as a competitor to platforms like YouTube. To achieve this goal, he has introduced several tools aimed at creators, such as increasing the character limit to 10,000 for paid users, adding support for text formatting, and rebranding Super Follow as subscriptions.

In a significant management shake-up last week, the company announced the appointment of Linda Yaccarino, previously from NBCU, as CEO. Musk, while remaining as chairman, stated that he would take on additional responsibilities as the “CTO,” overseeing product development, software, and system operations.

Twitter is encountering competition from several alternative social networks, including Mastodon, BlueSky, and Post.News. As a recent study conducted by Pew suggests, a notable 60% of U.S. Twitter users have chosen to take prolonged breaks from the platform over the past year, signaling a pressing need for Twitter to address user concerns and fortify its position in the market.

To maintain its relevance and sustain its user base, Twitter must focus on addressing the reasons behind users’ disengagement and craft innovative solutions that cater to their evolving needs. By proactively enhancing user experience, introducing compelling features, and fostering meaningful connections, Twitter can regain the trust and loyalty of its users. Moreover, as the digital landscape continues to evolve rapidly, Twitter must embrace innovation and stay ahead of emerging trends to remain competitive in an ever-changing environment.

Under the watchful guidance of Elon Must, Twitter has the potential to redefine its role in the social media sphere and fulfill its ambition of becoming an all-rounder app capable of rivalling its fellow platforms. However, this journey necessitates strategic decisions, constant adaptation, and a deep understanding of its user base.

By leveraging its unique strengths and embracing a user-centric approach, Twitter can navigate these challenges and emerge as a resilient and dynamic platform that captivates and empowers its users in the digital age.