It's common knowledge that influencer Jeffree Star is a highly problematic personality. The star has been accused of using not only offensive language, but also engaging in racist behavior and attitude. The famous YouTube personality is known for manipulating other creators as well as his loved ones.
After months of social media outrage, Morphe has decided to drop him off its label. The official account of Morphe made the announcement recently and said that it would “cease all the commercial activity related to Jeffree Star and affiliated products.” Although the affiliated products are still on the site, the account clarified that things will change in the next upcoming weeks.
Jeffree Star used to make huge chunks of money with this association, they’ve launched several lines together and he had literally become the face of the brand.
According to the statement released by Jeffree Star Cosmetic’s Instagram page, the influencer is deeply “shocked and extremely saddened by the decisions to part ways.”
As you may know, Star is currently facing one controversy after the other – his problematic videos of the past keep resurfacing on social media showing him to be a racist bigot. Morphe hasn’t responded to any of these videos yet but it’s clear that the decision to drop was caused by them.
Morphe is indeed a big brand that has established its position in the industry with its fascinating collection of makeup palettes like 39 Colors Full Spectrum Artist Waterproof Creamy Blendable Eye Shadow Cosmetics Kit and Morphe Brushes 35F Fall Into Frost Palette.
It seems like YouTubers are having a poor time these days as their past is coming back to haunt them. Star’s close friend and fellow collaborator Shane Dawson – is facing severe criticism as well for the same reasons.
YouTubers often make videos to respond to the “drama” but it becomes challenging when big brands start dropping them. Eye shadow pallets are a serious source of revenue for them and the beauty community is unforgiving.